the dream of Fernando Claro and his daughter Beatriz, a fashion show in Paris
A BOY WITH A DREAM
Fernando Claro, born in 1964, is the third of six siblings. As was common at the time, children were soon expected to help support the household. His family had a background in dressmaking; in their environment, flamenco dresses and suits were regularly sewn, but for him, studying fashion was impossible, a passion he carried silently within; his teenage years were dedicated to working to support his parents and siblings.
The story of CLARO began in 1983 like a movie script: love, dreams, and necessity — a viable life path for a family of five.
The young founder opened his first boutique-workshop in 1983 together with his wife Charo in Dos Hermanas, Seville, when they were both 30 years old and had three babies. It was then that Fernando began studying fashion and tailoring at university, chasing that fashion dream he had carried since childhood.
Their business idea was to offer clients — who were just beginning to purchase clothing from top brands in their store — an exquisite made-to-measure design and tailoring service, designed by Fernando.
FERNANDO AND CHARO, UNBEATABLE
Thanks to his natural talent and his great partner and saleswoman Charo, the local business grew steadily, and Fernando began to stand out as a fashion designer for his skill with fabrics, his bold designs, and his ability to create elegant and feminine silhouettes. All of this led to a certain level of fame.
The dream of haute couture began to take shape for the entrepreneurial couple, and after countless hours in the workshop and serving clients, they managed to find and secure a place in the world of fashion and luxury "Made in Spain" that has lasted over 40 years. Fernando Claro’s runway collections were so bold, original, and striking that his name echoed throughout Spain. Around 2002, they opened their second store in Seville city center — a space entirely dedicated to luxury and the personalized customer experience.
Warmth, trust, kindness, and an exclusive service were the core values behind their bridal and guest dress designs, which truly elevated the alter ego of every woman who walked into the store. Make an appointment at our Atelier in Sevilla
The Luxury of a Made-to-Measure Dress,
BEATRIZ CLARO, THE WEIGHT OF LEGACY
But the story has a second chapter: Beatriz is the daughter of Charo and Fernando, and the right hand at the core of the brand's design. For the past 12 years, she has been co-designing all the Couture collections and is now the head designer of the brand, as well as an expert in bridal design from the Madrid bridal atelier.
Beatriz inherited her father's passion for fashion and dressing contemporary muses, along with the same big dream: a runway show in Paris. She replicated the atelier model from Seville, relocating to Madrid in 2016, and since then, the brand hasn't stopped growing. She is the young woman entrusted with continuing CLARO’s design essence, with a more refined fashion vision that leads her to create simple, elegant, and still deeply feminine designs, just as Fernando always envisioned.
Introverted and kind, she is the most generous person and the best at conveying the values of the family business. Today, the brand has 2 ateliers dedicated to exclusive haute couture gowns in the centers of Madrid and Seville, 4 retail points, and expansion plans in the USA via Miami and in the Middle East via Dubai. Make an appointment at our Atelier in Madrid
TOWARDS ACCESSIBLE LUXURY: CLARO PRÊT-À-COUTURE
In 2020, the brand transitioned from Fernando Claro to CLARO Couture, launching a line of dresses available to order, including online.
It is precisely this union between two generations of designers that gives the brand a unique personality, integrating seemingly contrasting concepts: CLARO is a bridge between tradition and modernity, craftsmanship and technology, glamour and timelessness, sensuality and elegance. This duality, along with many years of market presence, has established the brand in the high couture Made in Spain scene and keeps it desirable and contemporary.
CLARO conceives fashion as an art in all its aspects; from a way to illustrate culture and our society through fashion, to a vehicle of bodily expression... How do you want to express yourself? Do it in a unique way:
"Dress the star that every woman carries inside."
Exclusive dresses for women who dream big Custom-made dresses for dreamers
More historical details of the life of the C L A R O firm?
First
Sevilla Fashion
Show
1998
BRAND MANIFESTO
Do you know the CLARO effect?
Like art, which needs the vision of a viewer to make sense, the CLARO brand comes to life when a woman puts on one of its pieces.
We want to design and sew for that MUSE every woman carries inside.
Our brand has been built on this mission since 1983, creating exclusive garments for unique and personal moments.
We infuse our garments with a unique feeling. A mix of lightness and sensuality, beauty and power, comfort and sophistication, like the sensation of walking on clouds.
The confidence of feeling in the right place at the right time.
And the pleasure that comes from a garment made by hand, cared for down to the smallest detail and perfectly shaped to the body.
Clearly, you are our muse, our inspiration. And our art is to reveal the shine you carry inside.
