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Persephone | SS2025 Couture Collection
Discover the latest Couture collection from the Sevillian fashion brand specializing in women’s clothing. Persephone is CLARO’s proposal of the most elegant dresses for the Spring Summer 2025 season. Conceived by fashion designers Beatriz and Fernando Claro and presented at the 80th edition of the Mercedes-Benz Fashion Week Madrid in September. The collection has been one of the most desired by attendees of the fashion show and followers of the brand who watched it via streaming.
Haute Couture Show: Spring Summer 2025
Artistic Concept: The Abduction of Persephone | Spring-Summer 2025 Couture Collection.
We were inspired by the mythological universe of the Nymphs and in particular by the story of the abduction of Persephone.
This leads us to imagine nature and the seasons as a source of resources for the collection. The ephemeral existence of flowers, the serenity of a secret garden and two very different worlds, celebrate the elegance, delicacy and sensuality of the contemporary woman linked to that sense of false weakness of Nature.
It seems that the flower could be the common thread of this canvas, manifesting itself both in translucent prints where its shape is noticeably blurred, and through the different laces and lace that adorn each piece.
The fabrics are superimposed in ethereal layers, becoming petals that caress the skin and creating fluid and romantic silhouettes. With this collection, every woman is invited to immerse herself in a deep and introspective world, with fantasy and always elegant, where femininity is celebrated in all its fullness; each dress or garment is a reminder of her own inner beauty and an expression of the powerful sensuality that every woman carries within.
Perséfone SS25 | Delicate lace, strategic transparencies and tight corsets enhance the feminine silhouette, while the superposition of fluid and luxurious fabrics, such as chiffons and silk tulle, bring depth and movement to each design, conceived with handcrafted work, rhinestones and bows that evoke a flirtatious aesthetic.
The collection is presented based on a palette of mauve and muted green tones, which opens up to give way to intense chocolates and blacks. Tones that always dance around powders and nudes, emphasized by the fragility and transparency of the fabrics used. This ensemble evokes the harmony of a garden in full bloom, while the abstract prints represent the mystical and chaotic beauty of nature.
How to get a ticket for Madrid Fashion Week?
The shows take place at IFEMA, in Hall 14 of Mercedes-Benz Fashion Week Madrid. There are 2 halls for the shows, we show in the main one which has a capacity of approximately 800 seats, spread over 4 tiers. Each brand has only one tier for its own show to manage seating, so it is often difficult for brands to invite fashion lovers if they have no relationship with them, since those 200 seats are mainly reserved for clients and friends.
- To get a ticket, it is best to buy it from the organization -Madrid Fashion Week Tickets
- We offer you 2 options to get a ticket:
- If you have a website or a blog with regular visitors, you can make a dedicated post with a link to our website and we will give you one.
- Be a follower of our main Instagram account and keep an eye on the posts as we will raffle off 2 double tickets for our stands.
How much does it cost to go to Madrid Fashion Week?
Well, as you can see in the link to the organization, there are 3 types of tickets: access to cyberspace for €10, access to the shows for €45 and the MBFWM experience for €195 with a walk through the backstage.
When is Madrid Fashion Week and how long does it last?
It takes place from September 12th to 16th. The opening day is Thursday, September 12th. It is the day we parade. The fashion shows of the top brands last until Sunday. Here you have the official calendar of the Mercedes-Benz Fashion Week Madrid.
Where is Madrid Fashion Week?
At IFEMA, the official exhibition and congress venue of the Community of Madrid, which houses many pavilions and is very large. You should know that the pavilion for the MBFWM is number 14 and you should know that it is about a 15-minute walk from the main entrance to IFEMA. Here is a link to Google Maps "pavilion 14 ifema how to get there"
WE PRESENT THE 4 HIGHLIGHTS OF THE COLLECTION
1. Jessica Goicoechea | The stunning Spanish model, content creator, and entrepreneur made her modeling debut at our show, wearing two looks to open and close our show. The second of these was an Impressive Wedding Dress that left everyone speechless. It’s the Ideal Wedding Dress for Jessica Goicoechea.
2. Full House at CLARO's Show at MBFWM | The main hall of the fashion shows at Mercedes Benz Fashion Week Madrid was packed again for our show. Over 900 fashion lovers sat to watch our show, which once again went perfectly, with a common feeling of having witnessed one of the best collections to date.
3. The Style of the Persephone Collection | As you know, the essence of the CLARO brand is collaboratively created by the minds of two main fashion designers, who are also father and daughter; Fernando Claro and Beatriz Claro. We can say that in this collection, it’s the first time where Beatriz’s touch is felt a bit more than Fernando’s: simpler dresses, more monotone fabrics, less risky but more elegant imagery, very balanced compositions, and of course, very feminine. We can also say that for the first time, the brand has flirted with the Boho style.
4. Wedding Dress Designs | Traditionally, high fashion bespoke brands used to close a show with a Wedding Dress design. In recent years, and due to the specialization of runways, this happens less and less. However, at CLARO Couture, this practice not only continues but in this collection, we have seen almost 10 designs of Modern Wedding Dresses or Boho Wedding Dresses. Discover them here.