New Collection by NEW CLARO Inspired by Old Money Style
Discover Eterna SS25, the new collection from NEW CLARO that redefines feminine elegance with timeless and sophisticated garments.
Timeless sophistication returns stronger than ever with the arrival of Eterna SS25, the new women's collection from NEW CLARO. Inspired by the understated elegance of old money style, this line is a modern tribute to classic codes that never go out of style. If you're looking to refresh your wardrobe with pieces that speak of quiet luxury, good taste, and aesthetic heritage, you've come to the right place. Our Spring/Summer 2025 collection has been carefully designed for those who value the eternal over the ephemeral.
What is the old money style?
Old money style embodies timeless elegance. It's the visual language of traditional high society: neutral tones, clean cuts, flowing fabrics, and an attitude of effortless class. At Eterna SS25, we translated this philosophy into garments that combine impeccable tailoring, premium fabrics, and relaxed yet refined silhouettes.
Discover the new collection that redefines feminine elegance
Every Eterna SS25 piece has been designed for women who understand the importance of quality, detail, and history. From elegant lace-up dresses to flowing midi dresses, our collection will allow you to build a capsule wardrobe with an old-money womanly essence. Whether you're looking for inspiration from icons like Carolyn Bessette, Sofia Richie, or the Duchess of Cambridge, in our new collection you'll find pieces that fit perfectly with this aesthetic. Discover all the looks from the Eterna SS25 collection here.
Complete your look with the most ideal old money accessories from CLARO
An old-money look isn't complete without the right accessories. At CLARO, we offer an exclusive selection of accessories that perfectly match the Eterna SS25 collection: elegant bag with feathers, elegant long gloves, silk scarves, and sophisticated hats. Each piece brings balance, discretion, and refined style to your wardrobe.
Buy a dress from the ETERNA SS25 Collection and look perfect at your next event.
At NEW CLARO, we don't follow trends: we interpret them with a timeless approach. Our mission is to dress women who seek to make a difference through subtlety. With Eterna SS25, we offer you not just clothes, but a way of life anchored in good taste, balance, and class.
→ Buy your old money dress from the new Eterna SS25 collection now at NEW CLARO
For a tailor made Dress, you can make an appointment at our Atelier in Seville or our Atelier in Madrid through WhatsApp or by filling out our online appointment form.
